Communication Blog
Killer Analytics: Focus on Goals and Audience
In part 2 of the Killer Analytics series, learn more about easily fine-tuning your goals and audiences for your webpages.
Media Coverage’s Added Value: Boosting Online Presence
Media coverage can help boost SEO.
Killer Analytics: How to Use Analytics to Improve Your Website Performance
You know about Google Analytics’ pageviews, users, sessions, etc., but how do you use that knowledge to create a useful analysis of your website? Learn about the 4 phases of analyzing your website's performance.
Get Visual to Connect with Your Audience
Using visuals to reinforce messages.
Doodling: Listening with a Pencil
Doodling often gets a bad rap, especially when it comes to perceptions around productivity. But recent studies in neuroscience and psychology have demonstrated that doodling is, in fact, productive.
Enjoy Podcasts? Several on Marketing and Communications are Available.
Recommendations for marketing and communications podcasts.
Quiz: Correct Usage
There are a number of language usage issues that we as communicators seem to encounter again and again. Here are some words and expressions that are frequently misused. See if you can choose the correct word in the following sentences.
Clinical Trials and Drug Announcements: Tips and Best Practices
The different communication options for promoting clinical trials and drug announcements.
Google’s Search Algorithm Update: What You Need to Know About Core Web Vitals
Learn how the update will help you improve user experience.
Tools for Communicating about Diversity Equity and Inclusion
This resource can guide your development or expansion of your communications efforts.