Communication Blog

As we dive into another bustling school year, it's essential to keep the Driven to Discover brand sharp and consistent. Here are some key reminders to keep you on track and ensure branding is aligned with our current standards.

A creative brief is more than just a project outline—it’s a tool that can unlock the creative process, align team understanding, and serve as a touchpoint for future projects. 

Learn why UTMs are important and best practices for building your tracking code.

University Relations internal communicators recently shared Dear Minnesota stories in Brief to spotlight faculty and staff.

The use of social media pixels may have unintended consequences such as exposing personally identifiable information to social media companies. This blog post highlights that problem and University Relations' response.

Learn how to use Google Analytics 4 to measure content performance.

As we dive into the new school year, review some quick brand tips and reminders.

Is it Safe Walk or 624-WALK? The answer to this and other burning safety style questions.

A few reminders related to applying the brand in your marketing and communications materials.

CMYK marks have been added to the existing RGB/HEX and Pantone versions of University marks. Here’s a guide to choosing colors and formats of the marks for your projects.