Guideline

Use of University trademarks, including the wordmark and Block M, by external entities requires special attention.

Description of pre-built internal lists, including the Administrative Email List (AEL), who has access to them, and who to contact for assistance.

When and how to use mass email systems for communication to internal audiences

The Signs and Graphics department of the U of M creates exterior, interior, and custom signs. 

Sponsored accounts provide access to University resources, such as the Photo Video Library, for collaborators not formally affiliated with the University.

This resource relates to individuals interested in capturing images on the campuses of the University of Minnesota.

Templates and guidelines for University of Minnesota produced videos that address brand compliance, accessibility, and more.

University services available for video production

Official University stationery — business cards, letterhead, and envelopes — is an important part of projecting a unified institutional identity and legitimizes the message or content.

The System identity guide was developed to communicate the system’s value to key audiences and establish consistent language, messages and visual identity for use by all within the system.

Explore tools to appropriately communicate about diversity, equity, and inclusion (DEI) including a checklist on how to develop a DEI communications plan, create a response or message, choose the appropriate communication format, and evaluate outcomes and determine next steps.

Best practices for developing a social media strategy and creating content to reach your intended audiences through visuals, hashtags, and community management.

Our social media guidelines include how to handle new account setup, copyright, privacy, branding, appropriate conduct, and more.

Social media house rules on how to manage off-topic, inappropriate, or offensive comments on University social media accounts.

A guide detailing what to know and do if you experience online harassment including resources to support colleagues, an online harassment key contact directory and a postcard outlining these tips.