Guideline

Explore tools to appropriately communicate about diversity, equity, and inclusion (DEI) including a checklist on how to develop a DEI communications plan, create a response or message, choose the appropriate communication format, and evaluate outcomes and determine next steps.

Best practices for developing a social media strategy and creating content to reach your intended audiences through visuals, hashtags, and community management.

Our social media guidelines include how to handle new account setup, copyright, privacy, branding, appropriate conduct, and more.

Social media house rules on how to manage off-topic, inappropriate, or offensive comments on University social media accounts.

A guide detailing what to know and do if you experience online harassment including resources to support colleagues, an online harassment key contact directory and a postcard outlining these tips.

Details for how Registered Student Organizations can apply University branding to indicate their affiliation.

This guide goes through the strengths of different social media channels to help determine which is the best fit for your audiences and messages.

University of Minnesota marks may be used on commercial products only by vendors that are licensed with the trademark licensing office.

Required and recommended statements for University communications.

Guidance for how to apply the University of Minnesota’s trademarks, including the wordmark and Block M, effectively and consistently across all communications.

Guidance on steps to take to ensure health and safety during the pandemic

Recommendations for an editorial style to apply consistently in your communications

Find tools to amplify faculty expertise and research in the media such as Expert Alerts, Research Briefs, and Talking…with UMN; request a media training; and review resources for responding to online harassment.

Guidance on creating and sourcing email lists for recipients external to the University

Considerations related to advertising the University's programs and activities through digital channels to ensure placements align with and promote the University’s mission and core values, and prohibition against external advertising in the University's digital channels.