Communication Blog

Twin Cities Web Theme Information Sessions

Register for a session
June 20, 2017

Two information sessions this July will introduce the Twin Cities web theme project to the campus. The Office of Information Technology and the Office of University Relations invite interested staff and faculty to hear about the project and how this theme will change the look of TC campus websites.

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Add Your Unit’s News to the TC Search Results

June 15, 2017

All Twin Cities departments are invited to be included in the News search results. Read this blog post to learn more about it!

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Add the New U Search Interface to Your Website

June 12, 2017

A new search interface is now available and recommended for use on all umn.edu websites. Search Self-Help Guide has been published to guide web developers through the steps to set up the U's search interface on your site(s).

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Enhance Your SEO Skills

Communicators Forum Presentation
June 12, 2017

We're sharing a PDF of this presentation, given June 8 at the Communicators Forum conference, including the presentation notes. 

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Create a Sender Profile in Salesforce Marketing Cloud

June 9, 2017

Sender profiles allow you to specify both the "from" and "reply-to" email addresses for your mass email sends. 

Share Your Stories

June 6, 2017

In an effort to find stories about how we answer critical questions, solve complex problems, create new knowledge, and deliver on our mission for Minnesota and across our nation and globe, we’re reaching out to you for story ideas that align with our editorial calendar topic areas: ending addiction, protecting human rights, closing the opportunity gap, promoting healthy aging, and abolishing hunger.

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Connecting with Journalists: One Idea to Open the Door

June 5, 2017

While scanning the day's headlines, you may come across an article on a topic related to research or other work occurring in your colleges, schools or departments. You may wish to use that article as a way to introduce yourself—and open the door—to the journalist. If you receive a response from the journalist acknowledging your email, you have opened the door to future outreach. You should add him or her to your media list and send periodic updates on interesting news from your colleges, schools or departments.

We've Got the Beat!

May 26, 2017

Media databases such as Meltwater and Cision provide useful information on journalists' beats. Another idea is to take a look at a journalist's Twitter profile.

Lights, Camera, Action!

May 22, 2017

U of M experts can easily be available for national media interviews by using our ReadyCam® broadcast studio located in the basement of Morrill Hall. 

In Beta: News Filter on search.umn.edu

May 22, 2017

The University Relations digital communications team has been working on a News filter for search.umn.edu. We've customized the results to display images, dates, and sources in the result list, with different layouts for mobile and desktop.

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