Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Eight Tips for Securing TV Segments
TV can be great for sharing your unit's news and expertise, but it's important to know how to keep your pitch from getting lost in producers' inboxes.
Eight tips for superior internal email subject lines
Writing a strategic subject line can determine whether an email is opened, which can help reach your internal communications goals.
Election year surveys highlight Americans’ views on media
While overall trust in the media remains low, a number of recent surveys show Americans’ views on the media in detail.
Employee engagement with the Dear Minnesota campaign
University Relations internal communicators recently shared Dear Minnesota stories in Brief to spotlight faculty and staff.
Enhancing digital privacy: Our approach to social media pixels
The use of social media pixels may have unintended consequences such as exposing personally identifiable information to social media companies. This blog post highlights that problem and University Relations' response.
Enjoy Podcasts? Several on Marketing and Communications are Available.
Recommendations for marketing and communications podcasts.
Ethical and Equitable Storytelling
Learn storytelling tips that honor your subject and your audience.
Even Oxford leaves out the Oxford comma sometimes
Like discussing Chevys versus Fords, Canon versus Nikon cameras, or Fender versus Gibson guitars, there has been a lot of passionate discussion around the Oxford, or serial, comma.
Events Calendar Changes
The University's central Events Calendar has been decommissioned. A new calendar will take its place later this summer.
Expert Alerts Are a Journalist's Resource
Journalists find Expert Alerts valuable in preparing their stories.
Expert alerts explained
Expert Alerts are one of several proactive tools the PR team uses to connect journalists with University of Minnesota expertise. Produced in partnership with unit or college communicators, this tool is a great strategic option for University experts to share insights on a newsworthy subject.
Exploring Agility's Support Library
Agility’s Support Library can help you troubleshoot problems and discover new things about the tool.
Facebook Page Issues - How to Avoid Suspended Pages
Over the past year, several University units have had their Facebook pages shut down. We'll walk through some of the most common reasons that this will occur, and some tips to avoid it.
Fall Semester Brand Reminders
A new school year means new faces, new experiences, and new opportunities to showcase your campus, college or unit’s work through the University brand.
Fall semester brand tips and reminders
As we dive into the new school year, review some quick brand tips and reminders.
Five differences between AP Style and Chicago Style
Learn about how both writing styles differ on the Oxford comma, em dashes, numbers, titles, and more.
Five Tips to Light Up Your Reader’s Brain
Specific types of language activate pleasure responses and drive understanding.
Four favorite measurements for news features
Here are four favorite core data groups for measuring online news and feature content performance that have stood the test of time as far back as pre-pay wall news websites.
Four ways the COVID-19 pandemic reinforced best crisis communication practices
Key takeaways to consider for future crisis communication implementation.
From vision to execution: The case for a creative brief
A creative brief is more than just a project outline—it’s a tool that can unlock the creative process, align team understanding, and serve as a touchpoint for future projects.