Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Building the Perfect Media List: What’s Your Number?
Are you looking to get your news release or media pitch in front of the right outlets? University of Minnesota experts weigh in on crafting the perfect pitch.
Caniuse.com and GA4 data
By importing GA4 data into Caniuse.com, you can learn which features your specific users support, helping make web development decisions.
Caution: Statistics Ahead
Meet some common pitfalls in the handling or interpretation of even simple data or statistics.
Cell Phone Portraits
Simple suggestions to improve cell phone headshots, portraits and group photos.
Challenges of Introducing New Experts to the Media
As media look to diversify their expert sources to be more representative of the outlet’s communities and audience, public relations professionals have a chance to engage journalists and advocate for their experts to have a voice in local, regional and national conversations.
Chat got your tongue? Lessons for AI cheerleaders and skeptics
Tips for communicators navigating the pros and cons of AI in the workplace.
Clinical Trials and Drug Announcements: Tips and Best Practices
The different communication options for promoting clinical trials and drug announcements.
Cognitive digital accessibility and hidden barriers
Learn about how cognitive digital accessibility addresses hidden barriers to digital content for users with cognitive disabilities or differences.
Communicating About Science in the Time of COVID-19
How advice for journalists covering science in the time of COVID-19 can help prepare researchers for media.
Communications Peer Perspectives Part 1
In this series, learn the internal communications strategies of U of M communicators during a crisis.
Communications Peer Perspectives Part 2
In this series, learn the internal communications strategies of U of M communicators during a crisis.
Communications Peer Perspectives Part 3
In this series, learn the internal communications strategies of U of M communicators during a crisis.
Compounding Interest
Cut down on rewrites by adding interest to your writing, starting at the top.
Connecting with Key Media Through Virtual Roundtables
Hosting an online roundtable is one good way to connect journalists with leaders and experts.
Creating a Newsletter Template in Agility
How to request your own Agility newsletter template.
Creating Media Lists in Agility
Learn how to look up journalists, add private contacts, and build media lists in Agility.
Creating Press Releases in Agility
Learn how to create press releases and view the report created after you send a release.
Cultivating Inclusion Challenge
Our path to creating more inclusive, more accessible digital experiences for the UMN community lies first in awareness.
Curb the white default in your communications
Don't get caught countering your inclusive storytelling by succumbing to the white default.
Data Visualization
Learn how you can visualize data on your website.