Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Tools for Communicating about Diversity Equity and Inclusion
This resource can guide your development or expansion of your communications efforts.
Trade publications: The impactful middle path
Between the New York Times and peer-reviewed journals, trade publications offer communicators a valuable blend of access and audience.
Turning on a Dime: How Our Lives and Work Changed with COVID-19
The School of Public Health highlights one year into the pandemic.
Two models for internal newsletters to faculty and staff
The UR internal communications team recently evaluated peer higher education newsletters and conducted meetings with their communicators to learn about their internal communications strategy.
U of M style conundrums
Health care vs. healthcare? Well-being vs. wellbeing? Here are a few word-usage and style conundrums worth discussing, even if the answers are seemingly up for debate and apt to change over time.
Understanding media requests
Every day, journalists reach out to the U of M looking for sources who can provide expertise for their stories. Before accepting an interview, there are a few questions you should consider.
University Brand reminders
A few reminders related to applying the brand in your marketing and communications materials.
University Libraries Can Help You Through Paywalls
University Libraries can open a path to online news content.
Use Experts to Display Publication Lists and Research Profiles on Any Webpage
Most websites for University units include lists of people, often with a link to see information about their work. For almost ten years, website owners have been able to link to each person’s Experts@Minnesota page, but recently additional functionality has been added to display the information on any webpage using the Experts Website Widgets.
Using apostrophes in AP Style
Get a quick refresh on apostrophe best practices for writing in AP Style.
Using forms in Asana
Learn how Asana forms can help with project intake and requests
Using Google Analytics 4 for Effective Content Performance Measurement
Learn how to use Google Analytics 4 to measure content performance.
Using images with impact
Enhance your messages with these tips on how to choose eye-catching images.
Using visuals to make the most of your TV interview
If you have an upcoming TV interview, it’s important to take an extra step and plan your visual opportunities.
Want to Start a Podcast? Here Are Some Basics to Get You Started.
It seems everyone is starting a podcast right now and you might want to get in on the game. We’ll cover some of the basics to get you started in the right direction, from an idea to the airwaves.
Ways to Enhance Search Engine Optimization (SEO) and Website Accessibility
Explore the overlap between SEO best practices and web accessibility guidelines.
Web accessibility testing with Pope Tech
Learn about Pope Tech, the University's new web accessibility checking tool available for use with Drupal websites.
Web Page Metadata
Discover what metadata is, why it’s important, and learn some best practices for making your content findable, usable and reusable.
Welcome to Agility
If you're switching your media database and coverage tracking to the Agility platform, University Relations can help you make the most of it.
What do Adobe's new rules about privacy mean for creatives?
Last week Adobe announced a significant update to the terms of use for its flagship product—Adobe Creative Cloud, giving Adobe access to a user's content through automated and manual methods. Let's discuss.