Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Talk the talk: Tools for better DEI communications
Create inclusive content with the help of style and reference guides.
Talking … with U of M explained
Talking … with U of M is one of several proactive tools the PR team uses to connect journalists with University of Minnesota expertise—particularly for journalists and audiences in Greater Minnesota.
Tapping into social media trends for 2024
Highlighting the top social media trends for University communications teams to implement in 2024.
Team Efforts
The U of M Libraries shares their biggest challenges and lighter moments during the COVID-19 pandemic.
Term refresh: Strategy vs. tactics
Refresh your communications playbook to help achieve your strategic goals.
The 2020 State of Public Relations
The communications platform Muck Rack has released its annual report on public relations in America.
The Art of Building a Media List
Four tips to ensure you are reaching journalists interested in your work.
The future of local news
Americans say they value local news, but their actions suggest otherwise.
The importance of data visualization for communicators
Setting yourself apart from the crowd is increasingly important in the digital age and data visualization is one of your best tools.
The Ins and Outs of Em Dashes and En Dashes
A basic knowledge of em dashes and en dashes can help you add flair and clarity to your communications.
The Pandemic’s Impact on Local News
Several Minnesota newspapers are among dozens nationwide forced to close by the coronavirus pandemic.
The shape of storytelling in an attention-starved world
Using the inverted-pyramid style of storytelling is often the most effective way to reach your audience.
The State of Journalism in 2020
Muck Rack is out with its 2020 State of Journalism report.
Themed content packages: showcasing the University’s strengths through a series of stories
What is a themed content package and how can communicators help identify and promote them?
Thoughts on sexist language
Communicators strive to avoid sexism, but sometimes it crops up anyway. Here are some observations and musings on the subject.
Three easy accessibility skills for content editors
Explore three easy skills for content editors to use with Folwell and Drupal to create accessible digital content.
Three grating grammatical glitches
Sooner or later, everybody slips up in the grammar department. But certain glitches raise their scruffy heads more often than others. Here’s a guide to navigating some of the most common danger zones.
Three internal email etiquette tips
Explore ways to create mindful emails.
Tips for Interviewing: Getting at Emotion
A compelling story may hang on a great interview—especially if the story is a profile or longer feature. As you're interviewing a subject, consider questions that get at the feelings behind the facts.
Tips for standout internal newsletters
University Relations internal communicators recently tried out Axios’ Smart Brevity approach to increase readership of a monthly University Services newsletter.