Resources
To assist in your efforts to represent and promote the university, we’ve created a list of resources available to you. Search term(s) results will include blog posts and communication resources. Search by keyword, category, tag, or any combination of the three to narrow your results.
Sharing the Good News of What the U of M Does
Partnering to convey the value the U of M delivers to our state and world.
Simplifying website analytics: A beginner's guide to implementing Google Tag Manager
Learn how to implement Google Tag Manager to gain valuable insights into your website visitors' behaviors, regardless of your technical expertise.
Six common AP Style mistakes
Depending on the type of communication, the University uses AP Style or Chicago Style. Do you make any of these AP Style mistakes?
Six steps for authentic employee recognition
Grow employee engagement, performance, and culture by prioritizing recognition in the workplace.
Six Ways Teams Can Stay Connected During Remote Work
Check out ways your team can stay connected when working remotely.
Snappy and Succinct Subject Lines Help Media Pitches Break Through
Email subject lines are important to grab the attention of journalists.
Social Media Image Considerations
Imagery is critical to social media success, and a few best practices can make your posts even more effective.
Social Media: Hit the Amplification Sweet Spot
Check out the three content types that align your posts with the University's social strategy, and learn how to submit your content to be considered for re-sharing.
Some of 2023’s top marketing analytics resources
Check out the Measurement and Analytics team's best resources to take into 2024.
Stage before you engage: The importance of a staging environment in Google Analytics
Learn the importance of setting up a Google Analytics staging environment for creating, testing, and troubleshooting custom events and data.
Stand out by differentiating communication v. communications
Learn how communication focuses on the humans you want to reach while communications focuses on your brand.
State of Journalism 2023
A new report on the state of journalism in 2023 was recently released by the media database organization Muck Rack.
Stay on Brand: Fall Semester Reminders
As we dive into another bustling school year, it's essential to keep the Driven to Discover brand sharp and consistent. Here are some key reminders to keep you on track and ensure branding is aligned with our current standards.
Strategic Communications Advice for Stakeholders
Guest blogger Tanya Wright from the Office of Admissions writes about the importance of bringing communicators to the table early.
Successful remote and hybrid work
As working environments evolve, here are strategies and resources to keep in mind.
Support for Employees During Crisis
Find ways to provide support amid community unrest and grief.
Survey Shows Zoom Interviews Will Continue to Play Role in Local News Gathering Process
A new report from D S Simon Media analyzes the different interview preferences of local TV news producers.
Taking the struggle out of science writing
Science writing for the public may seem daunting, but with the right approach, that beast can be tamed.
Talk the talk: Tools for better DEI communications
Create inclusive content with the help of style and reference guides.
Talking … with U of M explained
Talking … with U of M is one of several proactive tools the PR team uses to connect journalists with University of Minnesota expertise—particularly for journalists and audiences in Greater Minnesota.