Resources

Description of pre-built internal lists, including the Administrative Email List (AEL), who has access to them, and who to contact for assistance.

Official University stationery — business cards, letterhead, and envelopes — is an important part of projecting a unified institutional identity and legitimizes the message or content.

General brand guidelines for Driven by UMN Discovery marks for University of Minnesota Technology Commercialization.

Guidance for how to apply the University of Minnesota’s trademarks, including the wordmark and Block M, effectively and consistently across all communications.

Complete set of, and instructions for adding, University logos, including the wordmark and Block M, in Microsoft Office programs

Requirements, both University and federal, to follow when sending mass emails within or outside the University.

Mass email templates download and guidelines. 

Two mass email delivery systems are supported by the University: Salesforce Marketing Cloud and Google Groups.

Meltwater is a media relations tool that offers a suite of resources and services, notably its media monitoring, journalist database, press release distribution, and reporting platform.

Learn what student and employee information is considered public vs. private according to state and federal laws along with best practices in communicating to students, faculty, and staff while respecting privacy laws.

The Photo and Video Library features high-quality photos and videos from all of the University of Minnesota campuses. Content includes campus scenes, student life, classes and labs, buildings, and people.

University of Minnesota faculty and staff are granted permission to use the photos and videos on the Photo and Video Library under specified conditions, with approval required for any exceptions by University Relations.

Professional headshots are available with the University Relations photographer twice monthly.

Planning to capture photos or video for use in your communications? Here's some guidance for what to consider and how and when to use releases.

Imagery used in University communications should support or help to convey the central focus of the message.

University of Minnesota marks may be used on commercial products only by vendors that are licensed with the trademark licensing office.

This guide goes through the strengths of different social media channels to help determine which is the best fit for your audiences and messages.

Spreadsheet containing names and contact information for recommended vendors and freelancers  used for marketing and communications projects.

Details for how Registered Student Organizations can apply University branding to indicate their affiliation.

Sponsored accounts provide access to University resources, such as the Photo Video Library, for collaborators not formally affiliated with the University.